Learning Portfolio 2

Study 3 examples that meet the principle of consistency. Provide a reasoned explanation for each example why they meet the design principle.


Power button

The power button is a universally recognized symbol for the actions of on and off/activate and deactivate. The symbol is used across multitudes of products from computers to even cars. Originally power buttons were labeled with the words off and on, however to break language barriers this caused it was replaced with a 0 and a 1, which then evolved into the combination of the two to make one symbol. (Zeldes, 2008)


Standard power symbol. This one was taken on a Apple Mac Air.


Logos are important, they can symbolise trend, wealth and the quality of a product. An instant respect between consumers can be received if one is found to be wearing a fashionable brand recognised instantly by their logo. An example of this is Nike and their ‘swoosh’ logo, which first appeared on a Nike shoe in 1972. Since then the company has grown to be a multimillion-dollar global business. The shoes are consistently in trend and almost all of the designs done the Nike ‘swoosh’ logo. Companies who similarly are recongised through logos are brands such as Chanel, Louis Vuitton and adidas who either completely smother their products in logos or will attach them subtly.


Restroom symbols

Similar to the power button another universally regonised symbol/s are those that are used to distinguish the gender of a restroom/toilet. Universally the female, male and disabled sign assists people to know which room they are supposed to use. Separate gender bathrooms emerged in the Victorian era with a law separating them first made in Massachusetts in 1887(Trautman, 2014). The signs used on toilet doors are generally consistent images of plain stick-like figures, the one wearing the triangle dress being the woman and the one sitting in a C shape being the disabled. Although there are some variations of these images, the signs are almost always the same (especially in public areas) with the same implied meaning that we all can recognize without spoken language.


My collage of standard restroom symbols (exp. of external consistency)

Top image male symbol, bottom left disabled symbol, bottom right female symbol.

Retrieved from:

Zeldes, N. (2008 ). The evolution of the On/Off power switch symbol. Commonsense Design. Retrieved from http://designblog.nzeldes.com/2008/05/the-evolution-of-the-onoff-power-switch-symbol/comment-page-2/


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