In your own words, write a summary of the article and provide a critical analysis/discussion on the topic of the article (300-350).
Aesthetic-Usability effect is the phenomenon in which more aesthetically pleasing designs seemingly work better to the user than a design with worse aesthetics. “Aesthetics is defined as a sense perception and the associated cognitive state of a person who is under the influence of the aesthetic experience” (Fishwick, 2006, p.xiii) The history of studying aesthetics in design began in discussions of “ancient Greek philosophers such as Plato and Aristotle” (Sondergger and Sauer, 2010). In recent times it was discovered that appealing designs create positive attitudes towards a product, which in turn creates loyalty and patience with a brand. This theory works in relation to online/technological interactions too “if users believe that online appearance is aesthetically pleasing and stimulating, they are likely to alter their state of mind in favour of the web site” (Martin-Velicia & Sanchez-Franco , 2011) To essentially engage an Aesthetic-Usability effect the user “is interacting with a product, system, or really anything with an interface” (Albert & Tullis, 2013, p.79). There is a higher probability of more aesthetic designs being used, as they appear to be more functional than a less appealing design. First impressions with products are essential and having great aesthetics promotes this. Negative first impressions can stifle a relationship between the user, product and brand. A bad experience with just one product from a brand can completely stop a consumer from wanting to use another product from that brand. Thus we see the importance of first impressions, of which aesthetics are at the forefront of. We don’t just see the aesthetic effect working on material designs, it’s also seen in human attraction too with more ‘beautiful’ people giving a better first impression. When designing, people should always aspire to create the most aesthetically beautiful design in order to promote positive relationships with users that will stand the test of time.
Albert, T. T. a. B. (2013). Measuring the User Expierence collecting,analyzing, and presenting usability metrics (Second Edition ed.). USA: Elsevier Inc.
Fishwick, P. A. (2006). Aesthetic Computing Cambridge,MA,USA: MIT Press.
Martín‐Velicia, M. J. S. F. a. F. A. (2011). The interaction effects of ego involvement on the relationships between aesthetics, usability and commitment: An application to electronic banking services and virtual travel communities. Online Information Review, 35(2), 194-216. doi:10.1108/14684521111128005
Sauer, A. S. a. J. (2010). The influence of design aesthetics in usability testing: Effects on user performance and perceived usability. Applied Ergonomics, 41(3), 403-410.